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Date added: 21.4.2015
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A good optician can make a great pair of glasses. A great optician makes each customer a customer for life and a spokesperson for your office. So how do you convince the patient that they want to come back again next year and inspire them to tellMoreA good optician can make a great pair of glasses. A great optician makes each customer a customer for life and a spokesperson for your office. So how do you convince the patient that they want to come back again next year and inspire them to tell their friends about you? This is the purpose of this book.This book will provide you with the strategies necessary, whether you are new to the field or seasoned, that will enable you to stand out in a field full of fully knowledgeable yet perfectly average opticians. Patients expect average opticians when they walk into buy glasses. By the end of this book you will not be average, you will exceed expectations by being exceptional. Being exceptional does not come from technical optical skills alone. It begins the moment the patient walks through the door until they return the following year.This book assumes you are already a good optician, with all the technical skills necessary to produce a pair of glasses. What we will do is take you to the next level, to make your patients oblivious to the idea that there could be another optician out there besides you. It’s time to stop being a good optician and start being a great one! The Exceptional Optician - Systems for creating lifelong, enthusiastic, and profitable customers by David McCleary
